SAFTPAY* is a Secure Payment Facilitator and Clearinghouse benefiting online shoppers, online merchants and banks.
SAFTPAY allows shoppers to pay in local currency through their own trusted financial institution without the need for a credit card. The consumer never needs to divulge personal financial information to retailers. SAFTPAY works behind the scenes to clear and settle the payment through bank partners.
Outside the U.S., credit cards are not universally held. In most countries, card penetration and usage are in fact small. Many cards issued in foreign countries can only be used in the market where they are issued and are deemed useless for most online shopping.
Among the base of potential card-holding shoppers, security concerns limit shopping. Few countries protect consumers with legally-imposed liability limits for credit cards, leaving cardholders exposed to misuse of their information. Transaction security is cited as primary concern and cause for not purchasing online.
Even shoppers that overcome their uneasiness with card use are often kept from purchasing by fraud-filtering systems. Often only U.S. credit cards are allowed to limit fraud risk, leading merchants to restrict purchases with non-U.S. cards. Over 50% of the top 100 U.S. online retailers do not sell to customers with foreign cards.
Keywords: Saftpay, safepay, safetypay, online payments